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Index 1: Website Marketing Essentials
Web Site Marketing Essentials
There's much more to marketing a Web site than we can possibly cover in
this article. In fact, there are books and Internet discussion groups
dedicated just to specific subtopics such as Internet advertising.
Nevertheless, we thought it useful to provide you with an overview that
you could use to help kick-start your own campaign.
The Internet is in its
infancy as a marketing medium. Regardless of where you are in your work
career, it's going to be with you as long you're involved in sales and
marketing. We hope this essential guide helps in making your journey a
success. Best of luck!
of a Web Site Marketing Campaign
To successfully market your Web site you need to run an on-going campaign,
just as you would for a product or service. We've identified 11 components
which we cover below. Not all apply to every Web site, and the emphasis on
each component may vary according to your situation. They include:
A bonus of running a Web site marketing campaign is
that it introduces you to the advantages of using the Internet as a
marketing medium for all your products and services. For example, you
can send press releases to editors by e-mail, or conduct direct
e-marketing campaigns that invite prospects to in-store specials.